Tuesday, Jan 21, 2020
People want what suits their needs - work solutions that make their life easier for them. The one-size-fits-all approach treats each client the same, when what you need to do is show your clients that you take their wants and needs into consideration.
Generational selling can help you with that. From `Boomers to Gen Z, each generation has its own preferences and characteristics. When you can understand and inegrate those differences into your sales approach, you can show your clients you`re putting them first.
Wednesday, Jan 29, 2020
In 2018, Congress enacted a new Farm Bill which decriminalized certain hemp products. As directed by that Bill, the US Department of Agriculture in 2019 published interim rules on the "Establishment of Domestic Hemp Projects" adopting a national regulatory framework for hemp production and inviting the states to create their own hemp and hemp-derived CBD laws. This laid the groundwork for a multi-million dollar industry for the legal production, sale, and advertising of CBD-based products. With so much growth (Get it?) broadcasters are clamoring to know if they can accept advertising for CBD-based products.
To answer these questions, Fletcher, Heald, & Hildreth's Frank Montero, Dan Kirkpatrick, and Seth Williams will present a webinar to unpack the new rules, the dos and don'ts and to guide broadcasters through the weeds (ahem...). Tune in on Wednesday, January 29, at 1:00 PM Mountain Time.
Tuesday, Feb 25, 2020
We`ll take a deep dive into generational differences and how to bridge the gap, because when someone from one generation takes the time and effort to understand another, they can begin to build relationships on trust, understanding and effective communication. While this may take you out of your comfort zone, it helps keep the client in his or her`s. And when a client feels comfortable with a salesperson, relationships of trust are easier to foster.