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National Spot: TV Turns To Radio To Promote New Fall Season.

2018-10-11 -

Inside Radio

With hundreds of new and returning TV series launching in September and October for the fall season, television is turning to radio to promote viewing via broadcast, cable and streaming. Three networks are among the top 10 national advertisers on AM/FM for the week of Sept. 24-30: Disney’s ABC is No. 4, Fox is No. 5 and CBS is No. 8. NBC is just below the top 20, at No. 21, according to Media Monitors, which tracks national radio advertising in 85 markets.


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