|ADOBE AND NIELSEN TO CREATE INDUSTRY'S FIRST COMPREHENSIVE MEASUREMENT PLATFORM FOR DIGITAL CONTENT
Oct 22, 2014
Census-Based Digital Content Ratings to Measure Audiences Accurately and Consistently Across Devices; ESPN, Sony Pictures, Turner Broadcasting, Univision, Viacom and Others Part of Initial Rollout
SAN JOSE, Calif. and NEW YORK, N.Y. – Oct. 21, 2014 – Adobe (Nasdaq: ADBE) and Nielsen (NYSE: NLSN) today announced a strategic alliance that is expected to deliver the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps. The collaboration will integrate Nielsen’s digital audience measurement products, the most trusted ratings system in the industry, with Adobe Analytics and Adobe Primetime, the industry’s leading digital analytics and online TV delivery platforms. As a result, both companies will jointly market Nielsen's Digital Content Ratings, Powered by Adobe, which will deliver analytics and currency-grade content metrics that enable smarter buying and selling decisions. Customers will have comparable metrics to measure audiences accurately and consistently across every major IP device, including desktops, smartphones, tablets, game consoles and over-the-top boxes. READ MORE
|Pandora Raking in Political Revenue
Oct 21, 2014
Ari Levy, CNBC
If you live in Florida and spend much time on Pandora's streaming service, chances are you're hearing a lot of "Rick Scott for Governor" commercials. How often depends on how much you like country music.
Meanwhile, with the 2014 mid-term elections just two weeks away, Pandora fans in Arkansas and North Carolina are hearing plenty about their states' U.S. Senate races.
In an era of data-driven marketing and money rapidly shifting from old media to the Web, few companies are as favorably situated as Pandora is to take advantage of the transition, particularly when it comes to the advertising dollars that flood U.S. elections. According to consulting firm Borrell Associates, political ad spending this year will reach $8.3 billion, with half of that coming in August, September and October. READ MORE